CoronaVirus Video Template: Explainer Video

This explainer video was made for corporate messaging for a disaster relief company. At the time of this post, companies are shutting down, laying off employees and making a push into the digital realm. Throughout this process of shutdown, communication and messaging has been critical for all involved (government, companies, clients and the general public). 

Here’s what is included on this page:

Covid-19 Video Example

Let’s start off with  the video example. This video features a mixture of stock video footage, animated headlines/text and screencast videos. This video template was created to help supplement landing page information. 

Creation Process

This video was created with three different types of software, all in the Adobe Creative Suite. While there are many ways to embed a video into a landing page, I used vimeo here for faster caching (helping to save storage space when loading a web page). 

Step 1. Adobe Illustrator

Icons, and vector art were created and mapped out using Adobe Illustrator which was then imported into After Effects. 

Step 2. After Effects

From here Adobe After Effects was used to compile stock footage, animate the headlines and icons and create the varying "scenes" before morphing them together. 

Step 3. Premiere Pro

From here Adobe After Effects was used to compile stock footage, animate the headlines and icons and create the varying "scenes" before morphing them together. A corporate music background as added during the final stages to give the video ambiance.

Coronavirus Corporate Messaging

During this time, as businesses are being forced to restructure (and quite quickly at that), it’s vital that companies keep their clients and loyal followers up to date on the how you are planning to continue doing business. Companies are using a combination of social media, videos, website banners and (if applicable) call-in support for those looking for answers. 

Now more than ever is an important time to double down with virtual messaging as everyone and their cat are online.

Other Covid-19 Video Posts

Below are a couple examples of messaging templates that you could use for helping to promote your messaging, hours and company updates during this time of community lockdown.

Other Covid-19 Video Posts

Clean title and messaging with a virus-style background.

Need Something Similar?

Get in touch using the form below to ask any questions or just start a conversion. I’d be glad to help create something similar in order to get your video messaging out fast and concise.