What Is a Landing Page
A landing page is a stand-alone web page, created specifically for the purpose of getting a visitor to take action. The action you want them to take could be anything from subscribing to your newsletter to buying your product. Typically, landing pages are designed to be simple and focused, with a clear call-to-action (CTA).
also known as: The Elementor Squeeze Page
Landing pages, whether you are using Elementor or not, can also be called “squeeze pages”. The term “squeeze page” comes from the fact that they are designed to “squeeze” information from a visitor. In most cases, this means exchanging something from the visitor (money, contact information, etc.) for an offer or further action.
why you need a landing page
If you want to achieve any kind of online marketing goal, then you need a landing page. A quality landing page will help you increase your conversion rate, which is the number of people who take the action you want them to.
Creating a landing page might seem like a lot of work, but it’s worth it. A well-designed landing page can make a big difference in your business.
how to create a landing page with elementor
There are two ways to create a landing page with Elementor. You can either start from scratch or choose a pre-designed template.
If you choose to start from scratch, you’ll be able to use the ‘blank canvas’ template. This will give you a clean slate to work with, and you’ll be able to add and remove elements as you see fit.
If you choose to use a pre-designed template, you’ll be able to select from a range of options. These templates have been designed by professionals and are a great starting point for creating your own landing page. Please note however, the free templates that can be imported directly from Elementor’s cloud library are only accessible with the Pro version.
how to create a landing page with elementor
The best way to choose a template for your landing page is to think about the purpose of the page. What do you want people to do when they land on your page? It’s also important to consider navigation throughout the site. Your landing page could merely be a sequence of pages that guide the user towards taking the desired action.
how to add content to your elementor landing page
Once you’ve chosen a template, it’s time to start adding content. The first thing you need to do is add a headline. This should be something catchy and attention-grabbing that tells people what your page is about.
The next thing to add is some body copy. This is the main content of your page and should explain what you’re offering and why people should take the desired action.
You can also add images, videos, and other forms of media to your landing page. These can help break up the text and make your page more visually appealing. Just make sure that the media you use is relevant and adds to the overall message of the page.
Finally, you’ll need to add a CTA (call-to-action). This is what you want people to do when they land on your page, and it should be clear and concise. It could be something like ‘subscribe to our newsletter’ or ‘buy our product’. Many times the CTA will be a button that has between 1-3 words that describe the desired action.
how to design your landing page's look and feel
Once you’ve added all the content to your page, it’s time to start thinking about design. The first thing you need to do is choose a color scheme. It’s important to pick colors that are in line with your brand and that will appeal to your target audience.
Next, you’ll need to add some font styles. Again, these should be in line with your brand and easy to read. You don’t want people to land on your page and have a hard time understanding the text.
It’s also important to think about the overall layout of your page. You want to make sure it’s easy to navigate and that all the elements are placed in a way that makes sense. Remember, people should be able to understand what your page is about just by looking at it.
Finally, you’ll need to add some social proof. This could be testimonials from past customers or reviews of your product. Social proof helps to build trust and credibility, and it can be a powerful tool in getting people to take the desired action.
Most Important: The Landing Page Header
One of the biggest considerations about the design of your Elementor page is the header. The header is the first thing people will see when they land on your page, so it’s important to make sure it’s effective.
There are a few things you need to keep in mind when designing your header. First, it needs to be attention-grabbing. The headline and CTA should be prominent and easy to see. You also want to make sure the header is relevant to the rest of the page. It should give people a good idea of what the page is about and what they can expect to find.
You also need to consider the size of the header. It should be big enough to be seen, but not so big that it takes up the entire page. You want people to be able to see the rest of the page so they can get an idea of what else is there.
Oftentimes a high resolution image or video can be used in the header. This can help to set the tone for the rest of the page and give people a good idea of what they’re going to find. Just make sure that the image is relevant and that it doesn’t take up too much space.
Final Elementor Landing Page Thoughts
Building a landing page with Elementor is going to be quite the easy process if you are at least familiar with where the widgets and global settings are inside your site. If you need help, make sure to check out some of the other tutorials on this site or get in touch for a customized 1 on 1 training session.