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Which Reports Indicate How Traffic Arrived at a Site

The all traffic report is a Google Analytics soon-to-be legacy report (now that the new GA4 will be released in the Spring 2023) If you haven't yet migrated to save your data streams, I highly recommend it.
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The All Traffic Google Analytics Report

This report includes information about how people are finding your website, what devices they are using, and what browsers they are using. This report can help you to determine which marketing campaigns are bringing in the most traffic, and which ones are not performing as well as you would like.

To find the All Traffic report, log in to your Google Analytics account and click on ‘Audience’ in the left-hand menu. Then, click on ‘All Traffic’.

The All Traffic report will show you a number of different graphs that you can use to see how much traffic your website is receiving, where that traffic is coming from, and what devices and browsers people are using to visit your site. This report is a great way to get an overview of all of the traffic that is coming to your website.


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