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Infographics and Flowcharts

Welcome to “Infographics and Flowcharts 101”! This beginner-friendly guide dives into the basics of creating and using infographics and flowcharts to simplify complex information.

Learn how these visual tools can enhance your presentations, marketing, and everyday communication. Below, you’ll find examples of animated infographics, dynamic flowcharts, and more. Learn about popular formats to help you choose the best style for your website,  advertising campaign, or something different.  Questions welcome!

Infographic Examples

Below, find a few recent animtaed flowcharts and infographics. Elements include; background music, various design schemes and optional narration. 

(includes narration)

(brief intro from larger project)

Company Timeline

A company timeline infographic visually maps out key milestones and achievements in the company’s history. It provides a clear, chronological narrative that showcases the company’s growth, major events, and significant accomplishments. This engaging format helps stakeholders, clients, and employees understand the company’s journey and vision at a glance.

Financial Flowchart

Here’s an example of a flowchart that was created for a financial consulting firm. The creation process starts in Adobe Illustrator for the design and layout and then proceeds to Adobe After Effects, for the animation side of things. 

Exported HD video infographics can then be embedded to any presentation, website or social sharing platform. 

Dashboard Infographic

A dashboard animation brings charts and reports to life, making data visualization more engaging and interactive.  The goal is to present key metrics and trends, allowing viewers to quickly grasp complex information through movement and transitions. This type of animation enhances understanding and keeps the audience captivated, making data analysis both informative and visually appealing.

What Is an Infographic?

Infographics are pictures that show information, data, or knowledge in a way that’s easy to understand quickly. They use visuals to help our brains see patterns and trends easily.

Landing Page Infographics

Infographics are a dynamic way to enhance your landing page, transforming it into a visually engaging and informative experience. By incorporating gradient background colors, icons, and a clear content hierarchy, you can create a seamless vertical flow that captivates visitors and guides them through your key messages.

Ideal Layout For The Web

Vertical flow is ideal for a landing page infographic because it guides the viewer smoothly from top to bottom, mimicking the natural way we scroll on digital devices. This layout allows for a clear, logical progression of information, ensuring that key points are presented in a digestible, step-by-step manner. It also maximizes space, making it easier to incorporate detailed visuals, text, and interactive elements without overwhelming the viewer. Ultimately, a vertical flow enhances user experience by providing a seamless, intuitive journey through the content.

Timeline Infographics

A timeline infographic is a powerful tool for visual storytelling, illustrating a sequence of events in a clear and engaging manner. Whether you’re tracking the evolution of a product, outlining a project’s milestones, or showcasing company history, timeline infographics help convey complex information in a way that’s easy to understand and visually appealing.

core elements:

What Is a Timeline Infographic?

A timeline infographic presents chronological events along a linear progression, often marked by dates or specific milestones. This type of infographic uses a horizontal or vertical layout to guide viewers through a story, making it perfect for highlighting key moments over a period of time.

Voice Overs and Narration

Infographics are a dynamic way to enhance your landing page, transforming it into a visually engaging and informative experience. By incorporating gradient background colors, icons, and a clear content hierarchy, you can create a seamless vertical flow that captivates visitors and guides them through your key messages.

Ideal Layout For The Web

Vertical flow is ideal for a landing page infographic because it guides the viewer smoothly from top to bottom, mimicking the natural way we scroll on digital devices. This layout allows for a clear, logical progression of information, ensuring that key points are presented in a digestible, step-by-step manner. It also maximizes space, making it easier to incorporate detailed visuals, text, and interactive elements without overwhelming the viewer. Ultimately, a vertical flow enhances user experience by providing a seamless, intuitive journey through the content.

Animated Infographics

Check out this example of an animated infographic embedded on a website. If you click on the looping rocket icon, a new lightbox will open with a video infographic playing in the popup.

Animated infographics are ideal for installing on a website or sharing as part of a presentation. They grab attention with dynamic visuals and convey complex information in an engaging and memorable way. Plus, they can easily be updated with new data, ensuring your content stays fresh. With their interactive nature, animated infographics encourage user interaction, making your message more impactful.

Infographic and Flowchart DIY Options

Thinking about diving into the world of infographics and flowcharts? There are numerous software options available, but choosing the right one can feel like finding a needle in a haystack. Here’s a guide to help you navigate your options and find the perfect tool for your needs.

Vector Formats for Animation

If you’re considering animating your flowchart down the line, it’s best to work in vector formats like .AI (Adobe Illustrator) or .EPS (Encapsulated PostScript). Vector formats allow individual components to be broken apart and customized, making animation timing a breeze.

Simple Layout Tools

For quick and straightforward layouts, you can use tools like Google Slides, Microsoft Word, or any software with shape-building capabilities. These tools are fantastic for depicting the structure of your diagram efficiently. However, the core drawback is the lack of animation capabilities.

Powerpoint & Google Slides

Microsoft PowerPoint and other popular presentation software also come with robust shape-building tools like arrows, lines, and more. If you’re using PowerPoint, embedding your custom flowchart into the presentation slide is highly recommended. Here’s why:

Specialized Software

For those looking for more specialized features, consider dedicated infographic and flowchart tools like Canva, Lucidchart, or Visme. These platforms offer advanced functionalities tailored specifically for creating stunning visual content.

Choosing the right tool for your infographic or flowchart project depends on your specific needs and future plans. Whether you’re keeping it simple with Google Slides or going all out with animated flowcharts in PowerPoint, there’s a DIY option that’s perfect for you. And remember, if DIY feels overwhelming, hiring a freelancer or an agency is always an option to get that professional touch. Questions welcome via the button below:

How To Make an Infographic

Creating an infographic is like cooking up a visual feast for your audience. With the right ingredients and a dash of creativity, you can whip up something both delicious and nutritious for the brain. Ready to dive into the world of infographics? Here’s a step-by-step recipe to get you started.

1.

Define Your Goal

Before you start, ask yourself: What’s the main message you want to convey? Are you breaking down complex data, telling a story, or comparing items? Defining your goal will help you stay focused and ensure your infographic serves its purpose.

2.

Research Your Topic

Just like a chef needs quality ingredients, you need solid data and information. Dive into reliable sources, gather statistics, and jot down key points. Remember, the quality of your content is the meat and potatoes of your infographic.

3.

Choose The Right Tools

There are plenty of online tools to help you create stunning infographics without needing a degree in graphic design. Canva, Piktochart, and Visme are some popular options. If DIY isn’t your style, consider hiring a freelancer or an agency. They can bring professional flair and expertise to your project.

4.

Design a Layout

A good infographic is well-organized and easy to follow. Sketch out a rough layout or use a template to plan where each piece of information will go. Think of it as setting the table before serving the meal. Consider the placement and format – vertical infographics are great for scrolling on mobile devices, while horizontal ones work well in presentations and reports.

5.

Colors & Fonts

Colors and fonts set the tone for your infographic. Choose a color scheme that complements your topic and is easy on the eyes. Stick to 2-3 fonts to keep things readable and consistent. Remember, readability is key – no one enjoys squinting at tiny, fancy fonts.

6.

Use Visual Elements

Icons, charts, and images are your best friends. They break up text and make your infographic visually appealing. Use them wisely to highlight important points and make the information digestible. But beware of clutter – too many elements can be overwhelming.

7.

Keep Text Concise

Infographics are all about visual storytelling, so keep the text short and sweet. Use bullet points, short sentences, and headers to convey your message. If your audience wanted to read a novel, they’d head to the library.

8.

Optimize For Your Audience

Think about where your infographic will be seen and by whom. If your audience is primarily on social media, design with mobile viewing in mind. For corporate reports or presentations, ensure it looks professional and polished. Tailoring your design to your audience’s needs will enhance engagement and effectiveness.

9.

Revise and Revise

Before you hit publish, take a step back and review your infographic. Check for typos, ensure the information flows logically, and confirm all data is accurate. It’s like taste-testing before serving – essential for a flawless presentation.

10.

Publish

Your masterpiece is ready! Share it on your website, social media, and other platforms where your audience hangs out. Infographics are highly shareable, so make sure to include social sharing buttons to maximize reach.
Ready to bring your infographic project to life? Get a no-commitment quote by clicking the button below!

Related Examples:

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