Loading Animations 101
Here’s another custom loading animation, a bit more intricate than the spinning circle above. But why use a loading animation in the first place? Loading animations serve a few different purposes. For starters, they allow a unique waiting experience as your content and code is loading on the backend of your site or app. They also allow your brand or company to stand out from the competition. This is a great time to showcase your brand colors, creativity and set another touchpoint in your visitor’s memory.