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Logo Animations

Logo animations are a great way to turn your static image into a dynamic brand experience. They can also be used to reinforce your brand identity and make your company stand out from the competition.

Read on below for best practices and tips or get in touch with any animation needs.

If you’re looking to

hire a logo animator

(Read this first)

Before diving in to hire an animator it’s important to make sure you have all the necessary information upfront.

In order to create an effective logo animation, it’s important to consider your brand identity and target audience. You also need to make sure that the animation is fluid and works well with your company’s overall marketing strategy. The FAQs below are meant to help point you in the right direction when hiring out your logo animation needs.

Creating a Logo Animation That Reflects Your Identity

It’s important to consider your brand, industry and target audience when creating a logo animation. After all, the purpose of the animation is to reinforce your company’s image and make it stand out from the competition. Some of the first considerations for animating your logo are to determine the size, shapes and accent colors that are used.

Secondary animations such as shape bursts, reveals and transitions can go a long way in highlighting the main logo text or icon. Depending on the complexity of your logo , a simple reveal might be all that’s needed to communicate your message. However, more complex logos may require a series of smaller animations to break down the individual parts. Whichever route you take, make sure that each element of the animation supports and reinforces your brand identity.

Logo Animation Examples

Here are a few logo animations to get your creative thoughts going:

Why Animate Your Logo?

Animating your logo has a number of benefits, both in terms of marketing and design. On the marketing side, a well-designed logo animation can help to make your brand more recognizable and memorable.

In addition, it can also help to communicate key messages about your company in a concise and visually engaging way. From a design perspective, logo animations offer a unique opportunity to add some personality to your brand.

Cost of a Logo Animation

The cost of logo animations will vary depending on a number of factors, including the length, complexity and style of the animation. In general, the total cost will depend on where and how you get your logo animated. There are many freelance animators, agencies and studios that offer logo animation services. Prices can range from a couple hundred to a few thousand. 

If you have a tight budget, you can explore some of the DIY options out there. These include using online tools and templates or working with a freelancer. However, it’s important to keep in mind that animated logos are often very complex and require a lot of time and effort to create.

Turnaround Time
Length of Animation
Number of Revisions
Style of Animation
Format

A drawback of using a template or automated rendering service online is that your logo animation might end up looking quite generic. If you want a truly unique and memorable logo animation, it’s best to work with a professional who has experience doing such. Remember, if everyone uses the same template online, your logo will get lost in the shuffle and you could end up doing a disservice to your brand.

When working with a professional, be sure to ask for examples of their work and get an estimate of the total cost before committing to anything. It’s also a good idea to have a clear idea of what you want before starting the project. This will help save time and ensure that you end up with an animation that you’re happy with.

Final Price of Animated Logos:

The bottom line is that the cost of logo animations can vary quite a bit, depending on your specific needs. Be sure to do your research and get an estimate from multiple sources before making a decision. With a little bit of planning, you can create a logo animation that’s both affordable and effective.

How long should logo animations be

The length of your logo animation will depend on a variety of factors, including the complexity of the logo , the desired effect and the overall tone of your brand. In general, shorter animations are more effective as they’re easier for viewers to process and remember. However, there are exceptions to every rule. If you have a lot of ground to cover or want to tell a more complex story, a longer animation might be necessary.

When in doubt, err on the side of caution and keep your logo animation short and sweet. You can always create multiple versions to use in different situations. Most likely, your logo animation is going to appear before something else, such as a video or website. In these cases, it’s important to make sure that your animation doesn’t outstay its welcome and end up being a distraction.

Animate My Logo

Logo animations can be a unique creative asset for your company. All you need is your logo file to start.

Logo Animation Formats

Logo animations can be used in many locations such as webites, presentations, videos and even email.

Email Signatures

Animated logo GIFs can be ideal for embedding in your email footer. This can also be combined with links.

Logo Animation FAQs

Do I Need My Logo In Vector Format?

If you don’t have the original vector files (prepared in Adobe Illustrator, Photoshop, or another software that allows for individual element layers) this limits the type of animations that your logo can be used for. 

One way around this would be to completely recreate the logo in vector format in order to be animated easily. 

Animated Logo Taglines & URLs

If you have company taglines, such as website URLs or supplemental text, these can also be animated in final video or GIF format. Typically text-taglines animate in next to or below the logo animation. However, visual-focus should be given priority to the main logo. 

Sound FX and Music

Music and sound FX can also be included into your logo animations. These however should be used sparingly as to not overwhelm the viewer. Sound FX might be ideal for a logo intro animation used for YouTube or other video channel branding. 

Animate Your Logo

Wondering where to get a logo animation intro? Get a mockup below by filling out the brief form and I’ll do my best to match your brand colors, shapes and sizes based on what information and specs you include (the more information the better).

What Format Do I Need?

Depending where you need to use the logo animation popular formats are video or GIF. Logo animations in video format are typically requested in MP4 format. If you’re unsure what this means, this is a popular format and plays on most computers and social media channels (Facebook, Instagram, etc.). If you’re looking for a GIF logo animation I might suggest going with a solid color background color to avoid larger file sizes. If you’re unsure about the format you need, feel free to get in touch and I’ll be glad to point you in the right direction.

Get Your Logo Animated: Start Below

Get in touch using the form below to start your logo animation. Or learn more about all animation services offered by Jon through the top menu above.

where to use logo animations

Logo animations can be used in a variety of marketing and advertising materials, both online and offline. They’re often used on websites, in email signatures, on social media platforms and even in TV commercials. Basically, anywhere that your company’s logo appears is a potential place to use an animation.

marketing campaigns

One of the most common uses for logo animations is in marketing campaigns. Whether you’re launching a new product, service or website, a logo animation can help to grab attention and make your company more memorable.

email signatures

Another great place to use logo animations is in email signatures. A simple animation can add a touch of personality to your correspondence and make your messages more eye-catching. Quite often logos can be turned into GIFs that are easy to drag and drop into your email service of choice. Installation may vary but most email providers these days support GIF format.

social media

Logo animations are also popular on social media platforms such as Twitter, Facebook and YouTube. They can be used in the profile image, header or even in the avatar.

websites

Logo animations can be used on websites in a variety of ways. They can be added to the homepage header or banner, used as an introductory animation or even integrated into the website’s overall design.

tv commercials

Last but not least, logo animations are often used in TV commercials. They can be a great way to grab attention and communicate your brand message in a short amount of time. Plus, they can be used

loading logo animations

Animated logos are not only great for marketing campaigns and email signatures, but they can also be used as loading animations on apps and websites. Make sure to check in with your development team to ensure that installation and format are compatible. Loading animations are a great way to add personality and flair to your website or app while visitors wait for content to load. The more face time your audience receives with your logo, the more likely they are to remember it when they need your product or service.

clickable logo animations

Logo animations can also be used as clickable elements on websites and email signatures. These can be used to link to your website, social media profiles or even specific landing pages. If you want to get really creative, you can even use them as call-to-action buttons.

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