Multimedia and Video Presentations: What are they, how to use them, and some tips and content ideas to get you up and running fast. Videos, audio narration and custom transitions are some of the topics covered below.
Here are some popular additions for your multimedia presentations:
If you’ve ever given a presentation in school, office meeting, or general lecture…chances are you’ve created a presentation before. In fact, it’s probably safe to assume that you’ve used PowerPoint at some point in your life to create this presentation. But what makes a regular PPT presentation a multimedia presentation?
What makes a multimedia presentation different than the average PowerPoint, Prezi, or other presenter software, is the fact that a multimedia presentation incorporates a slew of different engagement tools. These items will range from stock photos, audio narration, background music, custom transition animations, animated icons, and even sound effects. While the setting and types of presentation may vary, the core purpose of the multimedia presentation is to deliver the message to a group or audience.
Unlike a PowerPoint presentation however, the term “multimedia presentation” is more commonly used in the business or corporate setting. Companies will use them in trade show displays, explainer videos that demonstrate how their product or services is best suited for their customer. All multimedia presentations however start off in the same manner as a PowerPoint does, a blank canvas or document that outlines what content (text, photos, ideas) must be presented by the time the presentation has finished.
If you already have a Powerpoint presentation, congrats! You’ve saved yourself some time as the content is already there. The most important aspect at the beginning is determining which headlines are to be paired with which text, everything else is secondary.
PowerPoint and other presentation software creators can give you many ideas for the flow of the video presentation but they lack the custom animations and “pop” that a multimedia presentation can benefit from.
Take for example, the series of presentation images above. These look great from a layout-perspective but typically what these “out-of-the-box” software options will do is only enable you to click and the image will appear (sure, maybe it’s a dissolve or flash animation but remember, everyone else is doing this as well).
If you or someone you know has access to the Adobe Creative Suite, I highly recommend using this first and foremost. If not, Adobe After Effects will be powerful enough to get you up and running with animations, unique backgrounds and the best part is you can import all your own images.
While this is not a tutorial on how to use After Effects, some of the nifty things you can do is animate your logo as the intro. This is one component of presentations that I often find people overlook. Having a solid intro (5-10 seconds max) can give your video presentation that “branded feel.” Attached here is one I created for REMAX Brokerage.
In a multimedia presentation, several components work together to convey the main topic and points. To help the end user better consume the message, components that are frequently found in a multimedia presentation are:
Let’s take a look at each one below…
Even if you opt to present a multimedia presentation vs. a written report, it is beneficial to include at least some text. There can’t be any presentation whether simple or multimedia which doesn’t contain text, simply because audience members benefit from a diverse set of data inputs (i.e. audio, visual, kinetic). That is why the text is a basic component of multimedia presentation. However, text can take several forms in multimedia presentations such as headlines, features list, and more. It does not have to be paragraphs that can be daunting to read.
Images (whether your own or stock photos) can be a great benefit to the overall presentation. I believe the saying goes “a picture tells 1000 words…” while this is certainly true, keep in mind that all components of a multimedia or video presentation should be used to support the other elements. Too much of a good thing can be just that…too much.
Background music and vocal narration are two other elements that can help bring a presentation to life. Music can not only help an audience pay more attention to the overall presentation but give it a bit more “pop.”
Animated Icons within multimedia presentations typically render as video or GIF format. If you’re using a popular presentation software such as PowerPoint, dragging and dropping (or uploading) is one of the easiest ways to quickly add some dynamic movement. Below are a few animations icons for customization. (change colors, dimensions, format, etc.):
Animated charts and graphs are a great way to help showcase your information and message. Even if you are not using a video format for your entire presentation, i.e. using something like PowerPoint, you can embed video infographics and GIFs inside your presentation. Considerations for your animated graphs can be:
There is wide use of multimedia presentations in business and corporate events. Various training programs take place in offices and organizations where multimedia presentations play a vital role. Video training and internal communication has benefited from the use of media and video presentations because let’s face it…reading through TPS reports all day can become quite straining on the mind.
From video advertisements, conferencing, classes, and workshops, these presentations can help you in better representing your brand and business.
If you’re looking for some ideas or initial concepts of a multimedia presentation, don’t hesitate to reach out or browse some custom presentation & animation ideas using the buttons below!
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