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Subscribe Animation

Subscription animations are meant to create a call-to-action with your content. These animations are typically found at the beginning or end of YouTube videos and can be used to help grow a channel. The key is to be unique and keep your animation on-brand.
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subscription animation example

The attached video is an example of a subscribe animation, overlaid on some stock footage. 

(click to play and see some overlay examples)

the benefits of subscription animations

On the internet, standing out is key and if you want to be memorable, you need to be different. That’s where subscription animations come in; these little graphics are designed to capture a viewer’s attention and prompt them to subscribe to your channel.

Subscription animations serve as a reminder to viewers that they can subscribe to your channel, making it more likely that they will take the desired action. Additionally, subscription animations can help new viewers understand what your channel is about and why they should subscribe.

youTube Subscribe Animation

The image below is a web animation that was built to showcase where and how a YouTube subscribe animation can pop up on your videos. 

Typically, best practices for subscription animations and engagement buttons should not take up the entire video screen. Sometimes less is actually more. The major consideration here is when the subscribe button animation is going to appear. Do you prefer it at the beginning of the video or at the end.

how to add a subscribe animation to a video

Now that we’ve talked about the benefits of using subscription animation, let’s go over how you can add one to your video. The first step is to create a custom subscribe button design in something like Photoshop or Adobe Illustrator (my preference).

Once you have your subscribe button saved as a .png, open up your video editing software of choice and import the image. I’m using Adobe After Effects for this tutorial, but any program that allows you to keyframe animations will work just fine.

The next step is to add your subscribe button to the timeline and position it where you want it in the video. My recommendation is to add it at the beginning and end of your video. Assuming the subscribe button is branded to match your colors and style, giving your audience a subtle reminder on both ends is key.

Now that your button is in place, it’s time to animate it. If you want a really simple animation, all you need to do is make the subscribe button appear and disappear on screen. To do this, create two keyframes: one where the opacity is at 100% and another where it’s at 0%.

If you want to get a little more creative, you can animate the subscribe button scaling up, add custom shapes and bursts and really make it your own.

subscribe button animation Formats

If you are not using a static PNG for your button, using a video animation is even better. Animated icons and more can be incorporated to give your branded animation a different style than others. 

For video overlays and animations I recommend a .MOV file format with an ‘alpha layer.’ This is just video-speak for transparent background so you can drag and drop where needed. 

subscribe button maker

If you’re looking where to get a subscribe button, I make these quite often for video overlays. Feel free to get in touch and I would be glad to quote you out based on your requirements. 


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