Custom video overlays can be used to supplement your video footage or photos. Some common uses are video presentations, advertisements, and multimedia presentations.
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Get in touch using the form below to start brainstorming your next video presentation project or read on below for some FAQ about video overlays.
Video overlays are footage or media that are laid on top of another piece of footage or media format. For example, a photo or logo that is inserted on top of a moving background layer.
The benefits of using an overlay, whether a static layer or moving animation, helps to create a more visually-engaging end project.
Whether you are transitioning from one video clip to another or simply inserting one clip over another, video overlays can assist by making a smooth transition.
Text can be used as call to actions within the video or at the end to inform the viewer what further information or steps they could take next.
Bullet points and featured lists are also common uses of text-based overlays.
Photos and images can be used to add popups and callouts to your video footage. Let’s say you have a voice over narration on your video or presentation.
Timing the appropriate photos to move dynamically through the video goes a long way. Make sure the images you use however, do not have a white border background or are masked (can be embedded into circles or other shapes for a unique infographic-look).
Multimedia presentations can begin to form when incorporating video footage, photos, logos and perhaps even background music.
Other video elements that are typically incorporated into a video presentation are icons, brand colors, and text-callouts.
A transparent background is one of the most important aspects of video overlays. We want to be able to see the video, photo, or other elements in the background of the overlay (as the name suggests it goes on top of the original item).
Common format types for photos or images as overlays are .PNG or vector format (.AI or .EPS). When importing or exporting a video (if you are doing this yourself), it is important to use an alpha-layer format to ensure that none of the background gets in the way.
^This is only if you are going the DIY route.