Most videos that are posted to a social media platform, in this case Youtube, can benefit from a CTA (call to action) button, subscriber visual queue or even animated arrows that direct the user’s eyes to what you would like them to do next.
This is especially important if you are monetizing your channel with the Youtube Partner Program, adsense. Because Youtube pays you to host different advertisers on your videos, the more subscribers you have the better. It’s your job now to convert those visitors from the Search Bar into subscribers for an even further reach.
This however, can be applied to any video platform. Landing pages are also a key area for CTAs at the end of your videos. Say, for example, you have an ecommerce site or blog and you are trying to grow the subscriber email list. You may have a special opt-in offer (coupon, discount code, etc.) for those who subscribe after watching your landing page video. You will most likely want a visual call to action button that directs user’s attention to below the video after it is done playing, keeping them moving down your sales funnel.