What Is Search Marketing?
Search marketing is the process that businesses use to attract potential buyers to their online presence (with the hopes of selling a product or service) based on what the online-searcher is typing into one of the major search engines.
This is typically the done by promoting their website or ads in prominent places within search engines (such as Google or Bing). However, this increased visibility in the search engines does not necessarily have to be paid ad. More on types of promotions later.